SO THATS WHY DADS DON’T GO TO ICELAND OR ASDA

February 20, 2006 at 5:26 pm | Posted in Uncategorized | 1 Comment

SO DADS DON’T GO TO ICELAND OR ASDA THEN ?
another day another pet hate,
Adverts nowadays without fail crush Men and Xenafi every Women they can.
Everyday at some point a pointless buy me message is spooned into us usually at the expense of Men.
A basic example of this is the main backbone of this post.
As you will be aware ICELAND Freezer Stores have the well worn that’s why MUMS, not parents, not Mums and Dads, not Families, MUMS go to Iceland, SO DO DADS NOT SHOP THERE THEN ?,do Dads not care sufficiently about their Families to get a mention ?
Are Dads seen as an irrelevance by Companies and Mum is the only voice worth hearing ?
WELL NO!!!!.
TO contact Iceland and ask why only MUMS go to Iceland
http://www.iceland.co.uk/ice/icehome.nsf

ASDA currently have a campaign on to encourage Children to eat better using the slogan MUM YOU KNOW WHAT’S GOOD FOR US
http://www.asda-greatstuff.co.uk/pages/mum.html

http://www.asda-greatstuff.co.uk/pages/index.html

So what about Dad ? doesn’t HE know?, are Asda just assuming Dads don’t care about their Families just like Iceland have? Does it matter that their misguided ideology goes unchallenged ?

IS SEXISM JUST FINE AS LONG AS IT’S AGAINST MEN ?
That is a very very good question.

I hope we have fulfilled mum’s (and dads!) wish.
(Quote ASDA WEBSITE)

Through the entire promotion the use of a reference to a Father figure was used only once and in brackets to further re enforce the total denial that Men do have a positive role to play within a family unit and are basically just spectators.

If companies ignored Women in this way they would be in shit street immediately, the revelation would be front page news and even Cartoons couldn’t shift this outrage from centre page 1,so why do it to Men ?
Is it because Men just don’t complain about this blatant institutional discrimination like they should ?
Or is society to apathetic to care ?

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1 Comment »

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  1. Iceland’s other strapline is ‘Mums are heroes’ – which is utter balls…… Dads are heroes,

    Mums are ‘heroines’…


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