My Man on the Inside

April 1, 2006 at 7:35 pm | Posted in Asda, England, general, st George | Leave a comment

According to my source at Asda,his store have received the Eblex st Georges day POS for the week leading up to the 23rd,but as the World is well aware Asda do not sell English meat so the second this POS goes up they will break trading standards laws for advertising a product they don't sell!!.

I went over and spoke to the Meat Manager on spec to point this out and was told "who cares it means the same thing", this from a Dept Manager ?

Eblex on their own website do well with recipes

Carving advice

But the intrenched denial by the wider public that English anything exists outside of sport is a frustration I feel most deeply on a regular basis.

Having dug around for reference on the net,I came upon a few interesting bits of info

According to Eblex in their Q&A

Q Where does meat carrying the Quality Standard Mark come from?

Meat from an animal born, raised and slaughtered in England is eligible to carry the Quality Standard beef or Quality Standard lamb Mark indicating English origin with the St George’s Flag.


If an animal cannot meet all the criteria, for example it is born in Scotland or Wales, it can carry the Quality Standard Mark but indicate British origin with the Union flag.

On the regulations in respect to food labels

According to Meat Matters

The regulations also cover additional information given voluntarily on beef labels. This must be approved in advance by the authorities and its accuracy verified by an independent approved organisation. In the UK, separate beef labelling authorities operate in England, Scotland, Wales and Northern Ireland. Pre-approval is needed for statements such as ‘farm assured’, ‘grass-fed’, terms such as ‘halal’ or ‘kosher’ or any reference to origin relating to an area smaller than a country. For example, a label using the words ‘English beef’ requires pre-approval, whereas ‘British beef’ does not. Product labelled ‘British beef’ must come from animals born, reared and slaughtered entirely within the UK and is therefore permitted by the compulsory country of origin information rules.

I don't know about you but I had no idea England was an area smaller than a Country,I think they need to go back to school and study a bit more.

Meat Matters do at least include the English Quality label on their info.

Do you know what to look for on the Quality mark ?

Click the two picture links to see the Quality Marks you need.

quality mark beef.gif

quality mark lamb.gif

See Beefy and Lamby holding the Quality Marks.

beefy and lamby.jpg

I am going to wait and see with regards to Asda and whether they do indeed produce the goods,but the feeling I have is they will not and will try and jerk us off with meat from Britain and hope no one gives a damn that they don't either.


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